March 12, 2014

A New Logo for Organized Artistry!

When I started my business twelve years ago, I designed my own logo. I have a BA in Art/Graphic design so I knew I could put typography together and not offend anyone. I didn't have the proper computer programs to create it so I took advantage of the computers at Kinko's and created my logo there.

My old logo:


I liked the openness of the 'Artistry' font (Caslon Open Face) and that it contrasted well with the font I selected for 'Organized.'

The above logo has gotten a ton of compliments over the years which always made me feel happy and that my design skills had not gone to waste. But, after 12 years in business, it was time for a change. I hired the talented Kate McMillan of Outbox Online Design to move my company, brand and logo forward into 2014.

I was nervous--what ideas would Kate come up with? Would I like them? Change isn't easy--even for Professional organizers!

My new Logo:


I have Logo Love...


Most of all, I love that scribble. When I first saw it, I knew this was the logo for me. To me, the scribble represents chaos--any type of chaos, whether it's an overcrowded closet or a mile-high stack of papers leading to that state of being 'Organized.' It's 'Chaos' turning into 'Organized Artistry.'


Here's the vertical design...


Love that one, too. The scribble isn't attached but it still resonates.

By the way, Kate is also redesigning my website. Wait until you see it...


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